The Best Locations For Office Space
Finding the perfect location for your office
When first setting up a business, or widening office space for further business development finding the most ideal location can be somewhat complex. And if your new into the business route of things may have your head spinning in circles, because obviously you can't just pick the easiest cheapest middle of no-where locations which are usually more affordable.
Here I have enclosed some steps in finding the best cities and locations in the US for office space.
First step - Understanding what my business needs
Before you can just jump up and go where everyone else is going you need to stop and think clearly. Certain businesses are better off in certain locations which other businesses are not. You need to stop and think, what is your business? What kind of a community or area is targeted by my business.
For example if you were building an office for a utility company in which just about every home in a specific county or regions may need to be able to find access to your office. The best thing to do would be to throw your office smack dab in the middle of all the madness. Then no matter where your customers are, they are all equally capable of coming into the office because the distance to travel is either the same or only slightly different.
Second Step - Where is everyone else succeeding?
Look around in the big developed cities where there is a lot of incoming and outgoing traffic of people. Where there is traffic there is an opportunity to make your location easily accessible to new and existing customers because well obviously they already travel to that area anyways. Like knocking off two stones with one trip to them.
Step three - Is their going to be competition?
Obviously if it's a hugely successful area you are going to run into, "competition."
If you are a new company and not widely known locating yourself near popular companies alike to yourself would most likely damage your likeliness for new customers. If you are a different kind of company which doesn't really get competition though big cities and large traffic areas are perfect for you.
So here's the tricky part. If you found a place that's ideal for you, but someone else has already staked your claim what do you do???
The best route to take is to analyze everything they do in that location that makes them successful and use those secrets in a different busy location to compete without really "competing" if you get my drift. And no I'm not saying steal copyrights and slogans. I'm saying take what they do for advertising and attracting customers, twist it around so its alike but different make it your own way hopefully better. And then use their own secrets to out do them.
Thus making advertising fun cause you made yourself a little game out of it.
Should I buy office space or rent office space?
This really depends on the success thus far of your business, obviously if you're a new business you need your funds to back your business up so renting would be the best way to go.
Inevitably when your business really hits it off or has hit it off, this might be time to think of buying. Although it may cost a between 2 and $400,000, depending on the state. The yearly payments will be lower, thus in the long run you have more money in your business then you did before, without the constant worry of making the rental bills, on top of business bills.
Dave Walker - Operations Manager of Office Space Local. He has over 20 years experience in the US office space and commercial property marketplace. Office Space Local US is a search service for office space for rent. Major cities covered including office space in New York, Los Angeles, Houston and Chicago.
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